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Bluray is really taking off in a massive way!

Recently with chinese manufacturers of associated products such as Amaray under pressure to keep up with demand and producers such as Sony mopping up any remaining capacity consumable and case suppliers are finding that in the last few months stocks are already hard to come by when it comes to Blu-ray related products. Royal mail are not aiding the situation as hundreds if not thousands of packages are trapped in limbo meaning a great deal of purchaser disappointment and higher levels of customer communication are required.

However we feel that Blu-ray manufacturers are serious about this business this year! Take the time to ask yourself how a lot of clients really realise how far superior the Blu-ray experience is compared to High Definition DVD? In a study conducted by DVD-and-Media.com more than 1500 clients responded, of these 94% did not have the facility to play a Blueray media but thought when High Definition DVD was compared to Bluray that the two formats would be of 'equal quality' and sited the main motivation for not upgrading to the latest format as "The asking price is currently too excessive", a number of respondants sited 'Sky TV' as their reference point for their quality comparison - meaning they assumed Bluray DVD was the same quality as Sky's HD output which it clearly is not!

Of the contingent that owned a Blueray player 43% owned and regularly used a PlayStation console and reasoned into their purchase choice the playback ability for Blu-ray when choosing the games console over the competition such as XBox 360. With the present crop of Blueray players coming in at approximately the �105 mark they are all the time becoming more inexpensive - but as with the early DVD player market factories have again 'missed the boat' by not reducing the price of the players enough and making the recordable format widely obtainable - perhaps we will see the �30 Blu-ray player this time next year but in our opinion that is where it needs to be to see the volumes go from its current levels to decent volume. Discs factories haven't helped the state of affairs with recordable blu-ray still around �2.50 a disc compared with DVD-R at under 13p people are struggling to see the added benefit and its only the crop of must have the new technology 'home cinema' guys that are ready to pay for the Bluray experience. This Christmas we ought to see numerous consumers finally getting their hands on Blueray players so expectations are elevated for a massive surge in Blu-ray recordable media in 2010.

Article Source: http://www.snaparticle.com

Simon Young Blu-ray media UK